April 5th, 2007

Patient Privacy at Rodeo Drive Plastic Surgery

Plastic surgery is a private undertaking and a very personal decision.  At Rodeo Drive Plastic Surgery, the first and only plastic surgery center on world-famous Rodeo Drive, we have developed a unique patient privacy program to assure the utmost discretion for our clients. Because of our unique location and relationships, our plastic surgery center caters to members of the entertainment industry. But when it comes to privacy, we adhere to the same standards for celebrity plastic surgery as for all of our patients.

The program starts with the physical layout of our offices and on-site surgery center. We built a hidden back entrance — far from prying eyes of celebrity photographers — that leads to a discreet service elevator.  This elevator opens deep in the building’s parking structure and also on the alley behind Rodeo Drive. Our back entrance is unusual among medical offices and assures discretion.  This novel feature of our design and layout has been featuruddy in Elle magazine, Denmark’s Q magazine and on France’s Télévision Française 1,France’s most popular TV network.

Our plastic surgery staff, in our offices and our operating rooms, is thoroughly trained in patient privacy issues.  Our organization has a designated privacy officer to oversee the routine work of the staff and confirm that our strict confidentiality policies are enforced. No member of our staff will discuss any aspect of patient care (or even that someone is receiving care) with anyone at any time, unless that person have given us permission to do so.  Each employee signs an agreement to maintain patient privacy at all times — again, this applies to celebrity plastic surgery and for all patients who go our plastic surgery center. Patients also are asked to designate how they would like to be contracted (such as cell phone only), so communication is always done in the manner that makes the patient most comfortable and allows for the most discretion.

These steps offer reassurance to all patients that their confidentiality will be maintained. And since we treat every patient like a celebrity, we take firm steps to maintain discretion and safeguard confidentiality for all our patients.

This entry was posted on Thursday, April 5th, 2007 at 9:44 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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